How this site is paid

1

The arrangement, stated once

Links out of these sheets to offers carry a commission. Follow one, open an account at the far end, and the operator or an intermediary acting for it may pay this site for the introduction. The reader’s own costs are untouched by that, and nothing else funds the work.

It belongs at a page’s head and not in six-point type under everything else. A reader deciding how much weight to put on a sheet of arithmetic is entitled to know who paid for the paper.

2

What the money buys

It buys a link that works. The list ends there.

It does not buy a position, a sequence, a rating, a sentence or a figure. It does not buy the quiet removal of a condition from a schedule, nor a gentler word for a charge, nor the omission of a total that came out badly. No figure on this site is for sale, since a figure available for purchase would be worth nothing to a reader and therefore nothing to anyone else either.

No rating exists here to be sold in any case. Nothing carries a score, a mark or a number of anybody’s invention. What a sheet prints is what the arithmetic produced from inputs printed beside it, and those inputs are laid out at how a count is priced for a reader to reject if they choose.

3

What the order is made of

Offers are listed by a plugin that holds the live terms, and the prose on these sheets never quotes them, because terms move weekly and a sentence written against this week’s cashier is wrong by the next.

Described generally, the ordering follows the arithmetic rather than the cheque: what a count is worth at face, what one unit of it costs, and what the condition written over it leaves at the foot. Those three quantities come out of published terms and out of the inputs this site holds still, and none of them lies in anybody’s gift. No commercial arrangement enlarges a credit, none shrinks a multiple, and a reel’s return belongs to the game and not to a marketing department.

Which is also why the prose describes kinds of offer instead of particular ones. A package asking forty turnovers prices identically whoever stands behind it, and a sheet written that way is still right when a listing changes underneath it.

4

A claim a reader can test

Independence is easy to assert and hard to show, so here is a test that takes nothing on trust. Arithmetic which never lands on nothing is advertising with sums attached.

Nothing is where this arithmetic lands fairly often, and the landing point is fixed by the reel rather than by this site. Take 200 spins funded at 10p: £20.00 of stake at face, and B of £19.20 after a 96 per cent reel has had its share. Ten turnovers over that leave £11.52. Twenty-five leave £0.00. Forty leave nothing whatever and reach £11.52 past the credit into the reader’s own money.

The second and third of those figures are printed in the same type as the first. Where the honest answer to a large headline is that it amounts to nothing, that is the answer that goes in, and no payment has ever moved one. Should a total here read kindlier than the conditions deserve, what has been found is a mistake, and write to us explains how a mistake gets put right.

5

What stands at the far end

No arrangement makes this part gentler, so it is put as bluntly here as on any sheet: the offers these links reach are licensed elsewhere and hold nothing from Great Britain.

Duties the British register imposes are owed by nobody standing outside it. In cash the heaviest of them is the lid over a multiple. £10.00 of credit at ten turnovers keeps £6.00; the same £10.00 at forty keeps nothing and overshoots by £6.00. Those two lines sit one licence apart.

The rest of the column runs like this. Identity verified before any play, bonus play included. The stake caps on slots. A floor on the seconds between cycles. A deposit balance nobody may put a lid on. Enrolment in the national self-exclusion register. A complaints clock of eight weeks, whose last stop is an adjudicator off the regulator’s approved list. Each absence is costed duty by duty across off the register.

Said that way, the commercial argument is at least true, which beats dressing these offers up as something they are not.

6

The advertising rules in the background

Rules attach to promotional material as well, and they shape a page like this one as much as they shape an operator’s offer. Where omitting a condition would probably mislead a consumer, that condition has to appear clearly and prominently in the material itself.

What qualifies is worked through by the advertising regulator in a list reading like the schedule beneath a no-deposit headline: who is eligible, by age or location or newness; the deposit or wagering asked for; a deadline to claim or to use; and the odds or bet types allowed. Online, full terms belong roughly a click away, and whatever carries a reader to them may not be tucked into small print. Shown with too little prominence, the regulator’s stated conclusion is that the advertisement misleads.

Two gaps deserve naming. On affiliates the British regulator’s advertising page is nearly silent: contracted third parties appear once, in a requirement to keep placements off websites infringing copyright. Curaçao’s rulebook reaches further on paper, putting an operator on the hook for its affiliates by way of contracts that bind, audits and penalties for failure.

7

Things money will not buy here

• A superlative attached to a cashier, or any word promising an outcome.
• A bonus code printed as current, or a payout time attached to a name.
• A recommendation about which offer a reader ought to take.
• Anything that helps somebody past a protection: no mirror, no proxy, no network advice, no second account, no way back into something shut deliberately.
• A figure invented because a gap needed filling. With no source to supply one, what gets printed is the gap.

Rule one up there belongs to the advertising regulator as well as to this site. The last one costs traffic, and it is kept anyway. Who does the counting, and what the counting leaves out, is set down at who counts this.